Who is flip?

FLIP is an insurance company that was created to answer the unique insurance needs of food pros everywhere. With an understanding of both the food and insurance arenas, we designed a product that works for just about everyone in the industry. Whether you run a food truck, a catering business, or another food-based operation, FLIP has you covered. Basically, if you're in the business of tickling people's taste buds, FLIP is here to serve you!

Insurance can be a safety net and your go-to if something goes wrong. At the Food Liability Insurance Program (FLIP), we take pride in being able to provide comprehensive coverage designed for food business owners and in serving our insureds with high-quality care.

Filling out a long application, waiting for a quote, and receiving countless phone calls from insurance agents is a thing of the past. FLIP has made gaining insurance easier than ever before. We run online and that’s how we like it. Our insurance process is completely streamlined and we make coverage readily available in minutes. Vendors, caterers, bakers, chefs, and other food providers can easily receive a tailored policy fit for them. Plus, you get instant access to your digital insurance documents and can manage your coverage all online.

Get started by filling out our online application and join the thousands of food business owners who choose us to protect their business!


Who We Serve

The Food Liability Insurance Program (FLIP) serves food business owners, such as bakers, caterers, chefs, food truck owners, and more. We designed our policy to fit the needs of professionals within the food industry and understand the risks you face on the job. The policy we created is meant to respond to those risks and give you a safety net to fall back on. FLIP is proud to be a leader within the insurance space and is proud to offer coverage in all 50 states. You can always count on FLIP to keep you covered.



Our Values

FLIP is committed to helping food businesses by providing them with high-quality and affordable liability insurance. Whether the business is big or small, whether it’s new or well-seasoned, we can use our customized insurance plans, combined with our industry expertise and partners, to help it grow and thrive.


FLIP makes insurance easy. With our online management system, business owners can access their insurance information 24/7 and adjust it at any time according to their needs. Need to file a claim, or add an additional insured? All of that and more is possible, and it takes just minutes to complete.

Business Development:

FLIP does more than simply provide food business owners with great insurance. We also serve as a resource center with various links to helpful food industry services and a library full of informational articles that offer valuable advice to help owners develop and protect their businesses.


At FLIP, we want food business owners to be able to run their businesses with confidence. We’ve made our online processes simple and easy to use and partnered with some of the best companies in the industry to provide liability coverage and care that food business owners need to effectively run their businesses without the financial burden that claims can create.

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The Flip partners

Veracity Insurance

Veracity insurance solutions, LLC

Veracity Insurance Solutions, LLC is the program administrator and general agent for the Food Liability Insurance Program (FLIP). Veracity began focusing on specialty general liability, product liability and program business insurance in 2012. Since then, they have been involved in the creation and ongoing administration of over 20 different association-based and Risk Purchasing Group programs. Located just South of Salt Lake City, UT, Veracity is committed to providing each client the best price and service possible. With over 40,000 small business accounts serviced, Veracity’s team has the experience and expertise necessary to meet your needs.

Great american insurance

Great American Alliance Insurance Company

Great American Insurance Company is committed to helping individuals and businesses secure a healthy financial future. Since 1872, their insurance operations have been providing insurance products and services tailored to meet the specific and ever-changing needs of their customers. Their lead insurer, Great American Insurance Company, is rated “A+” (Superior) by A.M. Best. (Rating affirmed March 20, 2015)

BHTA Beauty Health and Trade Alliance

Beauty Health & Trade Alliance

Beauty Health & Trade Alliance is a Risk Purchasing Group that was formed to give small business owners in the beauty, health, and food industries access to the most cost-effective and comprehensive insurance possible.

Risk Purchasing Groups (PGs or RPGs) are groups of policyholders with similar risks who may purchase liability insurance together as authorized by the Federal Liability Risk Retention Act of 1986. Each member/certificate holder of the Food LIability Insurance Program has their own policy and does not share limits with the other participating members.

The BHTA is managed by Veracity Insurance Solutions, LLC.


Lloyd's & FLIP

Flip's Liquor Liability Program is backed by Lloyd's and has been rated by A.M. Best with an "A" for financial strength. Since its beginnings in 1688, Lloyd's has been a pioneer in insurance and has grown over 325 years to become the world's leading market for specialist insurance.


Our Team


Daryle Stafford, President and CEO

Daryle is the President and CEO for FLIP.


Clint Bishop, VP of Marketing

Clint Bishop is the VP of Marketing for FLIP. He's been with the company since 2020. His favorite food is a toss-up between fresh sushi and a great korma curry. When he's not working on FLIP, he enjoys gardening, ATV-ing, and baseball.


Ryan Muir, Product Marketing Manager & Licensed Insurance Agent

Ryan Muir is the Product Marketing Manager for FLIP. He's been with the company for over 4 years. His favorite food is a medium-rare rib eye steak. When he's not working on FLIP, he enjoys spending time outdoors with his family and his dog, Boulder.


Devin Olsen, Senior Digital Marketing Specialist

Devin is a certified digital marketer who brings a half-decade of experience to FLIP where he seeks to educate, engage with & delight food professionals everywhere. By night, Devin plays & watches sports, reads & writes, and spends quality time with his pellet smoker.


Contact us

260 South 2500 West Suite 303
Pleasant Grove, UT 84062

P: 844.520.6992


"I have used FLIP insurance for two years now. They have always provided excellent service at an affordable price. Don't consider going with anyone else!"

Jessi, TN